The COVID-19 pandemic has forced important changes in our daily lives. This changed the way we work, interact and carry out our business activities. In this blog, we will see why tailoring business should get used to the new normal. Now, social distancing guidelines have become a part of our life and virtual existence is being followed all around the globe. It has become difficult to physically visit a tailor’s shop and get outfits stitched.
COVID and the New Normal
COVID-19 made businesses shut down, there were mass layoffs, many businesses went bankrupt. Almost every sector changed their marketing activities and started coping with the new way of doing business. As people were not allowed to step outdoors, it became necessary for businesses to engage with customers through online platforms. The same went with tailoring services.
Potential customers even if they were interested in wearing something new, dress up, and look beautiful, it was not possible for them to visit the store and get an outfit stitched. The only option left was online shopping. This gave scope for tailoring businesses to prove all the services to the customer virtually. Needles & Thimbles is one such store that provides the best online tailoring services to the customers.
Change in behavior of the buyer
Due to COVID-19, customers buying methods have changed. They like to purchase online at their convenience. As now we are in the 21st century, people have also changed their tastes and preferences in terms of style and fashion.
Those days have gone when people used to wear the same clothes. Now whatever we see on social media with our favorite celebrities wearing an outfit, we start admiring them and prefer getting the same outfit designed for ourselves. Nowadays, everyone wants to look best in their outfits and stand out differently in society. Customization of clothes gives the user a unique and more realistic shopping experience. Hence, tailoring businesses must consider this trend and provide services that will satisfy the customers.
Why are Tailors prone to the downfall of post COVID era?
As retailing stores started shutting their doors during lockdown which gave a negative impact on their business, they encouraged people to shop online. The same continued with tailors and boutiques. If a customer cannot approach us, then we have to reach them by any means. So, being online was a need. Hence, many tailoring businesses have come up with this idea of online stitching and providing their services to people in a smooth manner.
New technologies for tailors
Due to the rise in technology, many new concepts are being used in the tailoring business. Traditional businesses are being upgraded and now opting to give online services. In order to stay ahead of competitors, new technologies are being adopted which give more advantage to the customer as well as the tailors. People are looking for customized dresses than buying ready-made. Needles & Thimbles is the first aggregators of tailors, designers, and boutiques. They provide bespoke clothing and their services are catered all around Delhi and the NCR regions. They enable users to book custom stitched clothes from the comfort of their homes.
Booking at Needles & Thimbles is a hassle-free process. There are just 4 steps.
- Place your order using your phone.
- Get connected to their designer expert.
- Submit your measurements either on a phone call or schedule a pickup for a similar garment measurement.
- Your ordered dress will be delivered in 7 days right at your doorstep.
So next time when you think of getting a dress stitched with perfect fitting and good quality, get in touch with Needles & Thimbles for the best experience. Email us at info@needlesnthimbles.com.
