In the past few years, influencer marketing has reached a level that no one ever imagined, all because of the digitization and growth of social media in the 21st century which produce many influential personalities over the years.
These individuals, by their innovative thinking and knowledge, have carved out a niche for themselves in the field of digitization, quickly ascending to the hall of fame. These bloggers and influencers, who cover a wide range of topics, have elevated beauty and fashion to new heights and influenced many others. Thanks to the power of social media, these bloggers have developed a massive network throughout time, everything from instructions to DIYs, shopping sprees to suggestions. They have not only built an excellent presentation, but they have also proven credibility in their material, which is something that both companies and viewers seek.
Underneath is the list of top 10 fashion bloggers in India, listed according to their Instagram follower base.
1.Komal Pandey (1.4m Instagram followers)
Komal Pandey was once a common Delhi girl, who completed her graduation from Delhi University but with her dedication towards fashion, she is now the biggest fashion blogger on Instagram and recently got facilitated by ‘The best fashion blogger of the year’ award. With her immaculate fashion sense and innovative blog, she has endorsed many popular brands like Honour, Vivo, Garnier, Maybelline and built a huge fan following. All of her followers are in awe of her beauty after reading her posts. As a fashion and makeup expert, she is available to offer advice. Don’t forget to follow Komal’s Instagram if you’re looking for ideas for sustainable fashion.
Top 10 Fashion Bloggers In India
2. Kritika Khurana (1.2m Instagram followers)
Kritika Khurana is meticulous about her appearance, from her eyeliner to her shoes. With a YouTube channel named after her, she quickly gained a large following on the channel, as well as on her other social media handles. She has not only been a model for Pantene India, but she has also worked with many high-end brands. That Boho Girl’s fashion sense reflects a bohemian vibe, hence the name. Unique in her fashion advice, beauty secrets, and travel adventures, she is a true original.
3. Masoom Minawala (1.1m Instagram followers)
Masoom Minawala recently reached the milestone of 1 million Instagram followers. A steady stream of admirers is her constant source of attention and praise. Her posts and styling videos have an elegant touch that sets her apart from others. The 27-year old has engrossed some of the most loved brands in the world like Gucci and Vogue and making it to our list of Top 10 Fashion Bloggers In India.
4.Sejal Kumar (882k Instagram followers)
Sejal has the appearance of a girl-next-door who attended your commerce college. Before you dismiss her based on that definition, look her up on YouTube. The lifestyle YouTuber has over eight lakh subscribers and is India’s first-generation lifestyle “influencer.”When the 23-year-old began, being a YouTube influencer wasn’t regarded seriously as a career at home or in the boardrooms of lifestyle firms. She is now a spokesperson for Lifestyle and Samsung India and one of the Top 10 Fashion Bloggers In India.
5.Aashana Shroff (874k Instagram followers)
When it comes to top-quality and unique content, Aashna Shroff, the founder of The Snob Journal, has never disappointed her viewers. Following her blog debut in the year 2009, she then started uploading videos to YouTube, steadily building up a fan base of her own. Style, beauty, and lots of hard work have made her one of the most influential fashionistas in India.
6.Santoshi Shetty (755k Instagram followers)
Meet Santoshi, who is the most followed fashion blogger of India and one of our Top 10 Fashion Bloggers In India. With its innovative mind and glamorous look, she has topped the list with huge numbers of followers on Instagram. The 25-year old is greatly admired for her flawless fashion sense and creative design building. Santoshi is the founder of the blog- The Style Edge and “Cosmopolitan Blogger of the Year” and “Elle Blogger of the Year” are just a few of the accolades she has received over the years. Following her creativity, she has been crowned the best blogger in the country.
7.Juhi Godambe (480k Instagram followers)
Known for her youthful and fashionable outfits, Juhi Godambe is a fashion icon. Many of her influencers look forward to seeing what she has to say about the latest trends. Elle blogs about beauty, and her blog has also been featured in trade publications. Besides being a fashion and luxury content creator, Juhi Godambe co-founded Arabella, a fashion e-commerce startup, in 2015.
8.Shalini Chopra (672k Instagram followers)
Shalini Chopra has no limitations when it comes to fusing eastern and western traditions into one-of-a-kind couture. Her decision to leave the IT industry to pursue her passion for fashion is admirable in and of itself. She has built a name for herself by adopting the newest fashion trends in a unique way that has proven to be an inspiration to many. Her blog is a reflection of her unique sense of style, which has garnered a lot of attention and praise. Her efforts are evident in the type of information she publishes, and she was named Blogger of the Year in 2018.
9.Mehak Ghai (475k Instagram followers)
Mehak Ghai’s style credo is to experiment with fashion and create something distinctive. Mehak Ghai, a beauty, fashion, and travel blogger, understands how to elevate her game everywhere she goes and has become a style icon for many. Every day, she believes, is a fashion show, and the world is a runway. She is a firm believer in stepping beyond her comfort zone, as evidenced by her blogs. Her immaculate sense of style is something that everyone admires and wants to emulate. This diva has gone a long way from writing as a side pastime to a full-time job.
10. Riya Jain (354k Instagram followers)
Riya Jain’s daily blogs, which display her unique style, have her readers “caught in the act”.In 2014, Riya published her first blog, “I’m wearing a red dress tonight,” which was well-received. In addition to Lakme, Sukin India, and Central, she has worked with many other big names. In addition to DIYs and skincare routines, her Youtube channel also features product recommendations and shopping hauls. The combination of her fashion sense and creative abilities certainly attracts the attention of those who see it.
Influencer marketing is not everyone’s cup of tea, it needs dedication, creativity, hard work, management, and many more good qualities, which these 10 bloggers have. They reached a level where many well-known brands preferred them for endorsements as they create high-quality content and have a huge fan base. Visit the profiles of these genuine beauties for more information, and if you find them intriguing, click the follow button!
